Amazon used to let you add items from any website to your wishlist. The Amazon Assistant browser extension made it possible to save products from Target, Etsy, Nike, or any other store directly into your Amazon Wishlist. In March 2023, Amazon discontinued Amazon Assistant and removed universal wishlist support entirely. Now Amazon Wishlist only works with products sold on Amazon.com. If you want a wishlist that works across all stores, you need an alternative.
Key Takeaways: Amazon Wishlist no longer supports items from other stores after the March 2023 Amazon Assistant shutdown. Universal wishlist apps let you save products from any online store into one shareable list. Most alternatives are free and include features Amazon never offered, like anonymous gift reservations and group gifting. Farha, Moonsift, and MyRegistry are the top replacements depending on your use case.
In this article:
- Why Amazon Wishlist no longer works for universal shopping
- Quick comparison table
- Farha
- Moonsift
- MyRegistry
- Things To Get Me
- Wishupon
- Listful
- GiftList
- What to look for
- FAQ
Why doesn't Amazon Wishlist work with other stores anymore?
Until March 2023, Amazon offered a browser extension called Amazon Assistant. One of its features let you add products from any website to your Amazon Wishlist. Millions of people relied on this to maintain a single wishlist across all their favorite stores.
Amazon quietly discontinued Amazon Assistant in early 2023 without offering a replacement. The official Amazon help page now confirms that wishlists only work with products listed on Amazon.com. If you try to add an item from another retailer, there is no way to do it.
This matters because most people shop across multiple stores. According to eMarketer, Amazon holds roughly 37% of US e-commerce market share. That means 63% of online purchases happen elsewhere. A wishlist locked to one store misses most of what you actually want to buy.
The Amazon shutdown created a gap. Universal wishlist apps filled it. These alternatives let you paste a URL from any store and auto-fetch the product image, title, and price. Your entire wishlist lives in one place, regardless of where the items are sold.
How do the best Amazon Wishlist alternatives compare?
Here is a side-by-side comparison of the 7 best alternatives to Amazon Wishlist in 2026:
| App | Any Store | Price Tracking | Browser Extension | Group Gifting | Free | Best For |
|---|---|---|---|---|---|---|
| Farha | ✅ | ✅ | ✅ | ✅ | ✅ | Overall best replacement |
| Moonsift | ✅ | ❌ | ✅ | ❌ | ✅ | Visual shoppers |
| MyRegistry | ✅ | ❌ | ✅ | ✅ | ✅ | Weddings and baby showers |
| Things To Get Me | ✅ | ❌ | ❌ | ❌ | ✅ | Zero-friction simplicity |
| Wishupon | ✅ | ✅ | ✅ | ❌ | ⚠️ Freemium | Bargain hunters |
| Listful | ✅ | ✅ | ✅ | ❌ | ⚠️ Freemium | AI recommendations |
| GiftList | ✅ | ❌ | ❌ | ✅ | ✅ | Gift idea discovery |
1. Farha -- Best overall Amazon alternative
Full disclosure: Farha is our product. I will be straightforward about what it does well and where it falls short.
Farha is a universal wishlist app that works with any online store. Paste a product URL and the app auto-fetches the image, title, and price. This is the exact functionality Amazon Assistant used to provide, but Farha adds features Amazon never had: anonymous gift reservations, group gifting, price drop alerts, and multilingual support in English, French, and Arabic.
Key features:
- Works with any online store worldwide. Paste any URL.
- Anonymous reservations prevent duplicate gifts while keeping the surprise.
- Group gifting lets multiple people contribute toward one expensive item.
- Price tracking monitors items and alerts gifters when prices drop.
- Browser extension for one-click adding while you shop.
- Gifters can view and reserve items without downloading the app.
Why it replaces Amazon Wishlist: Farha does everything Amazon Assistant used to do (save items from any store) plus everything Amazon Wishlist never did (reservations, group gifting, price alerts). Learn more about how Farha works.
Limitation: Farha is a newer app with a smaller user base compared to established platforms. The community is growing but not yet in the millions.
2. Moonsift -- Best for visual shoppers
Moonsift takes a Pinterest-style approach to wishlists. Products are displayed as visual boards, making it especially popular with fashion and lifestyle shoppers who care about how their wishlist looks.
Key features:
- Visual board layout similar to Pinterest.
- Browser extension for saving items while browsing any store.
- Collections for organizing items by theme, occasion, or style.
- Clean, design-forward interface.
Why it replaces Amazon Wishlist: Moonsift's browser extension replicates the "save from any store" experience that Amazon Assistant provided. The visual layout is a significant upgrade over Amazon's basic list format.
Limitation: Moonsift is primarily a personal shopping tool. It lacks gifting-specific features like anonymous reservations and group gifting. Web-only with no mobile app.
3. MyRegistry -- Best for event registries
MyRegistry specializes in gift registries for weddings, baby showers, and other life events. It connects to multiple retailers and consolidates everything into one registry page.
Key features:
- Multi-store registry that works with major retailers.
- Dedicated templates for weddings, baby showers, housewarmings, and holidays.
- Cash fund option for monetary gifts.
- Browser extension for adding items from any site.
Why it replaces Amazon Wishlist: If you used Amazon Wishlist primarily for a wedding or baby shower registry, MyRegistry is the natural upgrade. It works across stores and adds event-specific features Amazon never offered. For more on event-specific wishlists, see our life events guide.
Limitation: MyRegistry is event-focused. If you want a casual everyday wishlist for birthdays or personal shopping, it feels overbuilt.
4. Things To Get Me -- Best for zero friction
Things To Get Me is the simplest Amazon Wishlist replacement available. No account required. No app to download. Just add items and share the link. If you want something that works in two minutes with zero setup, this is it.
Key features:
- No sign-up required to create or share a list.
- Works with any store by pasting URLs.
- Minimal, clutter-free interface.
- Completely free. No premium tier, no ads.
Why it replaces Amazon Wishlist: Things To Get Me removes every barrier. Amazon required an account, an extension, and a specific ecosystem. This requires nothing. Share a link and you are done.
Limitation: Extremely basic. No price tracking, no anonymous reservations, no group gifting, no mobile app. The list owner can see who claimed items. For a one-time holiday list it works. For ongoing family coordination, you will outgrow it.
5. Wishupon -- Best for price tracking
Wishupon combines wishlist functionality with shopping features. It tracks prices across stores and alerts you when items drop. If you used Amazon Wishlist partly to monitor prices, Wishupon fills that gap.
Key features:
- Price tracking with drop alerts across retailers.
- Product discovery feed with trending items.
- Browser extension for one-click saving.
- Wishlist sharing with friends and family.
Why it replaces Amazon Wishlist: Amazon's price tracking was limited to its own ecosystem. Wishupon tracks prices across the entire web, giving you better deals on everything.
Limitation: Gifting features are weak. No anonymous reservations, no group gifting. The premium tier (Wishupon Plus) gates some features, though exact pricing is not publicly disclosed.
6. Listful -- Best for AI recommendations
Listful is a newer wishlist app that uses AI to suggest gifts based on your lists and browsing patterns. It combines universal wishlist functionality with smart recommendations.
Key features:
- AI-powered gift recommendations.
- Price tracking across retailers.
- Browser extension for adding items from any store.
- Clean, modern design.
Why it replaces Amazon Wishlist: Amazon had product recommendations within its ecosystem. Listful brings AI recommendations across all stores, so suggestions are not limited to what Amazon sells.
Limitation: Newer app with a smaller user base. Some features require a premium subscription. Limited gifting coordination compared to dedicated gifting apps.
7. GiftList -- Best for gift inspiration
GiftList combines wishlists with AI-generated gift ideas. If you don't just want to track what you want but also need help figuring out what to give others, GiftList tries to solve both problems.
Key features:
- AI-powered gift idea generator.
- Group gifting for pooling contributions.
- Gift exchange coordination.
- Universal wishlist from any store.
Why it replaces Amazon Wishlist: Amazon's wishlist was purely about tracking your own wants. GiftList adds a discovery layer that helps you shop for others, not just yourself.
Limitation: The AI recommendations can feel generic. The app is more focused on gift discovery than on the core wishlist experience. No browser extension.
What should you look for when replacing Amazon Wishlist?
Works with any online store
This is non-negotiable. The whole reason you need an alternative is that Amazon locked you into one store. Your replacement should accept a URL from any website and automatically pull product details.
Auto-fetches product information
Paste a link and the app should grab the image, title, and price. If you have to manually enter item details, the app is adding work instead of removing it. Amazon Assistant did this automatically, and your replacement should too.
Sharing without barriers
The best wishlist apps let anyone view your list with just a link. No app download, no account creation. If grandma needs to download an app and create a profile before she can see what you want for your birthday, you have the wrong tool.
No lock-in
Avoid apps that only work well within their own ecosystem. The whole point of leaving Amazon was to escape lock-in. Make sure your new app does not create the same problem with a different brand.
Frequently asked questions
Can I still use Amazon Wishlist?
Yes, but only for products sold on Amazon.com. Amazon Wishlist still exists and works well for Amazon products. What no longer works is adding items from other websites. The Amazon Assistant browser extension that enabled this was discontinued in March 2023.
Why did Amazon remove universal wishlist support?
Amazon has not publicly explained the decision. The most common theory is that Amazon Assistant had low adoption and maintaining it was not worth the investment, especially since the extension's primary purpose was keeping shoppers inside Amazon's ecosystem, not helping them shop elsewhere.
What is the best free Amazon Wishlist alternative?
For the most complete free experience, Farha offers universal store support, anonymous reservations, group gifting, and price tracking with no premium tier. Things To Get Me is the best option if you want absolute simplicity with zero sign-up. See our full best universal wishlist apps comparison for more options.
Can I import my Amazon Wishlist to another app?
Amazon does not offer a direct export feature for wishlists. The migration process is manual: go through your Amazon Wishlist, find each item at your preferred retailer, and add it to your new wishlist app. Most items take under 30 seconds to re-add if the new app has a browser extension.
Do these alternatives work with Amazon products too?
Yes. Every app on this list works with Amazon.com in addition to other stores. You can paste an Amazon product URL into Farha, Moonsift, or any other universal wishlist app and it will fetch the product details. You get Amazon plus every other store, not Amazon instead of other stores.
Amazon Wishlist served its purpose for years, but the March 2023 shutdown of universal support means it is no longer the best option for anyone who shops across multiple stores. The alternatives listed here fill that gap and add features Amazon never offered. For a broader look at all the top wishlist apps, check our complete comparison of the 10 best universal wishlist apps. To see how Farha specifically handles gift reservations and group gifting, read how Farha works.